Carolina holds an in-state rivalry with fellow Tobacco Road school, North Carolina State University. Since the mid-1970s, however, the Tar Heels have shifted their attention to Duke following a severe decline in NC State's basketball program (and the resurgence of Duke's basketball program) that reached rock bottom during Roy Williams' tenure as evidenced by their 4–36 record against the Tar Heels. The Wolfpack faithful still consider the rivalry the most bitter in the state despite the fact that it's been decades since Tar Heel supporters have acknowledged NC State as a rival. Combined, the two schools hold eight NCAA Championships and 27 ACC Championships in basketball. Students from each school often exchange pranks before basketball and football games.[183][184]

The Morehead–Patterson bell tower was commissioned by John Motley Morehead III, the benefactor of the Morehead Scholarship.[89] The hedge and surrounding landscape was designed by William C. Coker, botany professor and creator of the campus arboretum. Traditionally, seniors have the opportunity to climb the tower a few days prior to May commencement.[88]
For decades, UNC-Chapel Hill has offered an undergraduate merit scholarship known as the Morehead-Cain Scholarship. Recipients receive full tuition, room and board, books, and funds for summer study for four years. Since the inception of the Morehead, 29 alumni of the program have been named Rhodes Scholars.[158] Since 2001, North Carolina has also co-hosted the Robertson Scholars Leadership Program, a merit scholarship and leadership development program granting recipients full student privileges at both UNC-Chapel Hill and neighboring Duke University.[159] Additionally, the university provides scholarships based on merit and leadership qualities, including the Carolina, Colonel Robinson, Johnston and Pogue Scholars programs.[160]
UNC basketball was front and center for its top 2023 recruiting target last Thursday. And yes, 5-star point guard Robert Dillingham was quite aware. "I definitely notice who’s here on Day One," Dillingham, the No. 11 recruit in the class of 2023 said. "It’s not something I hold against a school if they don’t come. But yeah, I notice who came out Day One." (Fayetteville Observer)
Also located in McCorkle Place is the Davie Poplar tree under which the university's founder, William Richardson Davie, supposedly selected the location for the university. The legend of the Davie Poplar says that as long as the tree stands, so will the University.[84] Because of the tree's questionable health from damage caused by severe weather such as Hurricane Fran in 1996, the university has planted two genetic clones nearby called Davie Poplar Jr. and Davie Poplar III.[84] The second clone, Davie Poplar III, was planted in conjunction with the university's bicentennial celebration in 1993.[85][86] The student members of the university's Dialectic and Philanthropic Societies are not allowed to walk on the grass of McCorkle Place out of respect for the unknown resting place of Joseph Caldwell, the university's first president.[87]
Earl Grant, formerly of College of Charleston, has a massive rebuilding job ahead in Chestnut Hill after Jim Christian was shown the door following seven seasons. Four-year starter Steffon Mitchell graduated and a trio of sophomores – C.J. Felder, Jay Heath and Wynston Tabbs -- transferred. Grant was active in the transfer portal, bringing in Mississippi State center Quinten Post, College of Charleston guard Brevin Galloway and Drexel forward T.J. Bickerstaff to supplement his thin roster.
In August 2018, the university came to national attention after the toppling of Silent Sam, a Confederate monument which had been erected on campus in 1913 by the United Daughters of the Confederacy.[60] The statue had been dogged by controversy at various points since the 1960s, with critics claiming that the monument invokes memories of racism and slavery. Many critics cited the explicitly racist views espoused in the dedication speech that local industrialist and UNC Trustee Julian Carr gave at the statue's unveiling on June 2, 1913, and the approval with which they had been met by the crowd at the dedication.[61] Shortly before the beginning of the 2018–2019 school year, the Silent Sam was toppled by protestors and damaged, and has been absent from campus ever since.[62] In July 2020, the University's Carr Hall, which was named after Julian Carr, was renamed the "Student Affairs Building."[63] Carr had supported white supremacy and also the Ku Klux Klan.[63]
Also located in McCorkle Place is the Davie Poplar tree under which the university's founder, William Richardson Davie, supposedly selected the location for the university. The legend of the Davie Poplar says that as long as the tree stands, so will the University.[84] Because of the tree's questionable health from damage caused by severe weather such as Hurricane Fran in 1996, the university has planted two genetic clones nearby called Davie Poplar Jr. and Davie Poplar III.[84] The second clone, Davie Poplar III, was planted in conjunction with the university's bicentennial celebration in 1993.[85][86] The student members of the university's Dialectic and Philanthropic Societies are not allowed to walk on the grass of McCorkle Place out of respect for the unknown resting place of Joseph Caldwell, the university's first president.[87]
The university's campus is informally divided into three regions, usually referred to as "north campus," "middle campus," and "south campus." North campus includes the two quads along with the Pit, Frank Porter Graham Student Union, and the Davis, House, and Wilson libraries. Almost all classrooms are located in north campus along with several undergraduate residence halls.[73] Middle campus includes Fetzer Field and Woollen Gymnasium along with the Student Recreation Center, Kenan Memorial Stadium, Irwin Belk outdoor track, Eddie Smith Field House, Boshamer Stadium, Carmichael Auditorium, Sonja Haynes Stone Center for Black Culture and History, School of Government, School of Law, George Watts Hill Alumni Center, Ram's Head complex (with a dining hall, parking garage, grocery store, and gymnasium), and various residence halls.[73] South campus includes the Dean Smith Center for men's basketball, Koury Natatorium, School of Medicine, UNC Hospitals, Kenan–Flagler Business School, and the newest student residence halls.[73]
The historic Playmakers Theatre is located on Cameron Avenue between McCorkle Place and Polk Place. It was designed by Alexander Jackson Davis, the same architect who renovated the northern façade of Old East in 1844.[90] The east-facing building was completed in 1851 and initially served as a library and as a ballroom. It was originally named Smith Hall after North Carolina Governor General Benjamin Smith, who was a special aide to George Washington during the American Revolutionary War and was an early benefactor to the university.[91] When the library moved to Hill Hall in 1907, the School of Law occupied Smith Hall until 1923. In 1925, the structure was renovated and used as a stage by the university theater group, the Carolina Playmakers. It has remained a theater to the present day. Louis Round Wilson wrote in 1957 that Playmakers Theatre is the "architectural gem of the campus."[92] Playmakers Theatre was declared a National Historic Landmark in 1973.[93] Today, the building is a venue for student drama productions, concerts, and events sponsored by academic departments.
Kiplinger's Personal Finance in 2015 ranked UNC-Chapel Hill as the number one "best value" public college in the country.[152] The university also topped The Princeton Review's list of the Best Value Colleges in 2014.[153] Similarly, the university is first among public universities and ninth overall in "Great Schools, Great Prices", on the basis of academic quality, net cost of attendance and average student debt.[154]
Tar Heels have also made a mark on pop culture. Andy Griffith[248] and John Forsythe[249] became successful actors. Stuart Scott,[250] Woody Durham,[251] and Mick Mixon[252] have become sportscasters. Civil War historian and writer Shelby Foote,[253] sportswriter Peter Gammons,[254] Pulitzer Prize winner Lenoir Chambers[255] and comedian Lewis Black all graduated from North Carolina. Other notable writers who have attended UNC-Chapel Hill include Thomas Wolfe, who has a memorial on campus; National Book Award winners Walker Percy, Hayden Carruth, and Charles Frazier; Dos Passos Prize winner Russell Banks; National Book Critics Circle Award winner Ben Fountain; Pulitzer Prize finalist Lydia Millet; New Yorker columnist Joseph Mitchell; National Geographic writer John Patric; Armistead Maupin; and the notable poets Lawrence Ferlinghetti and Bollingen Prize winner Edgar Bowers.Television journalist Charles Kuralt, honored with three Peabody Awards, is a UNC-Chapel Hill graduate. Three-time Pulitzer Prize winner, political cartoonist Jeff MacNelly graduated from Carolina. Caleb Bradham,[256] the inventor of the popular soft drink Pepsi-Cola, was a member of the Philanthropic Society and the class of 1890. Actor Ken Jeong attended UNC's School of Medicine, joining the small group of performers and personalities who also possess doctorates. Brooke Baldwin anchors CNN's Newsroom and graduated from UNC in 2001.[257] Pamela Brown serves as CNN's Senior White House Correspondent.[258] Pulitzer Prize winner and creator of the 1619 Project, Nikole Hannah-Jones achieved her master's degree from UNC in 2003.[259]
In August 2018, the university came to national attention after the toppling of Silent Sam, a Confederate monument which had been erected on campus in 1913 by the United Daughters of the Confederacy.[60] The statue had been dogged by controversy at various points since the 1960s, with critics claiming that the monument invokes memories of racism and slavery. Many critics cited the explicitly racist views espoused in the dedication speech that local industrialist and UNC Trustee Julian Carr gave at the statue's unveiling on June 2, 1913, and the approval with which they had been met by the crowd at the dedication.[61] Shortly before the beginning of the 2018–2019 school year, the Silent Sam was toppled by protestors and damaged, and has been absent from campus ever since.[62] In July 2020, the University's Carr Hall, which was named after Julian Carr, was renamed the "Student Affairs Building."[63] Carr had supported white supremacy and also the Ku Klux Klan.[63]
Justin McKoy grew up like a lot of kids in the state of North Carolina. He wanted to be a Tar Heel. "I'd always mimic playing basketball in the house with my brother," McKoy said. "It would be like Justin from Carolina playing against his brother from Duke." Entering his junior season, McKoy is finally getting the chance to live out his childhood fantasy. (WRAL Sports Fan)
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