Carolina holds an in-state rivalry with fellow Tobacco Road school, North Carolina State University. Since the mid-1970s, however, the Tar Heels have shifted their attention to Duke following a severe decline in NC State's basketball program (and the resurgence of Duke's basketball program) that reached rock bottom during Roy Williams' tenure as evidenced by their 4–36 record against the Tar Heels. The Wolfpack faithful still consider the rivalry the most bitter in the state despite the fact that it's been decades since Tar Heel supporters have acknowledged NC State as a rival. Combined, the two schools hold eight NCAA Championships and 27 ACC Championships in basketball. Students from each school often exchange pranks before basketball and football games.[183][184]
Notable among a number of songs commonly played and sung at various events such as commencement, convocation, and athletic games are the university fight songs "I'm a Tar Heel Born" and "Here Comes Carolina".[194] The fight songs are often played by the bell tower near the center of campus, as well as after major victories.[194] "I'm a Tar Heel Born" originated in the late 1920s as a tag to the school's alma mater, "Hark The Sound".[194] "Hark the Sound" was usually played at the end of games, but as of late it has been played at the beginning of games as well.
Justin McKoy grew up like a lot of kids in the state of North Carolina. He wanted to be a Tar Heel. "I'd always mimic playing basketball in the house with my brother," McKoy said. "It would be like Justin from Carolina playing against his brother from Duke." Entering his junior season, McKoy is finally getting the chance to live out his childhood fantasy. (WRAL Sports Fan)