That same year, the public universities in North Carolina had to share a budget cut of $414 million, of which the Chapel Hill campus lost more than $100 million in 2011.[53] This followed state budget cuts that trimmed university spending by $231 million since 2007; Provost Bruce Carney said more than 130 faculty members have left UNC since 2009.,[54] with poor staff retention.[55] The Board of Trustees for UNC-CH recommended a 15.6 percent increase in tuition, a historically large increase.[54] The budget cuts in 2011 greatly affected the university and set this increased tuition plan in motion[53] and UNC students protested.[56] On February 10, 2012, the UNC Board of Governors approved tuition and fee increases of 8.8 percent for in-state undergraduates across all 16 campuses.[57]

The October 22, 2014 release of the Wainstein Report[174] alleged institutionalized academic fraud that involved over 3,100 students and student athletes, over an 18-year period from 1993 to 2011 that began during the final years of the Dean Smith era, challenged "The Carolina Way" image.[175] The report alleged that at least 54 players during the Dean Smith era were enrolled in what came to be known as "paper classes." The report noted that the questionable classes began in the spring of 1993, the year of Smith's final championship, so those grades would not have been entered until after the championship game was played.[176] In response to the allegations of the Wainstein report, the NCAA launched their own investigation and on June 5, 2015[177] the NCAA accused the institution of five major violations including: “two instances of unethical conduct and failure to cooperate“ as well as “unethical conduct and extra benefits related to student-athletes' access to and assistance in the paper courses; unethical conduct by the instructor/counselor for providing impermissible academic assistance to student-athletes; and a failure to monitor and lack of institutional control".[178] In October, 2017, the NCAA issued its findings and concluded "that the only violations in this case are the department chair's and the secretary's failure to cooperate."[178]

The university was named a Public Ivy by Richard Moll in his 1985 book The Public Ivies: A Guide to America's Best Public Undergraduate Colleges and Universities, and in later guides by Howard and Matthew Greene.[134][135] Many of UNC-Chapel Hill's professional schools have achieved high rankings in publications such as Forbes magazine, as well as annual U.S. News & World Report surveys.[136][137] In 2020, US News & World Report ranked the School of Medicine #1 in primary care and #23 in research.[138] In 2016, U.S. News & World Report ranked UNC-Chapel Hill business school's MBA program as the 16th best in the nation. In the 2019 edition, U.S. News & World Report ranked the UNC Gillings School of Global Public Health as the second best school of public health in the United States (behind Johns Hopkins and tied with Harvard).[139] The UNC Eshelman School of Pharmacy was ranked #1 among pharmacy schools in the United States in 2020 by U.S. News & World Report.[140] In 2005, Business Week ranked UNC-Chapel Hill business school's Executive MBA program as the 5th best in the United States.[141] UNC also offers an online MBA program, MBA@UNC,[142] that is ranked #1 in the country in 2019 for Best Online MBA Programs (tied with the Kelley School of Business at Indiana University).[143] Other highly ranked schools include journalism and mass communication, law, library and information science, medicine, dentistry, and city and regional planning.[144][145][146][147][148] Nationally, UNC-Chapel Hill is in the top ten public universities for research.[149] Internationally, the 2016 QS World University Rankings ranked North Carolina 78th in the world (in 2010 Times Higher Education World University Rankings and QS World University Rankings parted ways to produce separate rankings).[150]

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