The university was named a Public Ivy by Richard Moll in his 1985 book The Public Ivies: A Guide to America's Best Public Undergraduate Colleges and Universities, and in later guides by Howard and Matthew Greene.[134][135] Many of UNC-Chapel Hill's professional schools have achieved high rankings in publications such as Forbes magazine, as well as annual U.S. News & World Report surveys.[136][137] In 2020, US News & World Report ranked the School of Medicine #1 in primary care and #23 in research.[138] In 2016, U.S. News & World Report ranked UNC-Chapel Hill business school's MBA program as the 16th best in the nation. In the 2019 edition, U.S. News & World Report ranked the UNC Gillings School of Global Public Health as the second best school of public health in the United States (behind Johns Hopkins and tied with Harvard).[139] The UNC Eshelman School of Pharmacy was ranked #1 among pharmacy schools in the United States in 2020 by U.S. News & World Report.[140] In 2005, Business Week ranked UNC-Chapel Hill business school's Executive MBA program as the 5th best in the United States.[141] UNC also offers an online MBA program, MBA@UNC,[142] that is ranked #1 in the country in 2019 for Best Online MBA Programs (tied with the Kelley School of Business at Indiana University).[143] Other highly ranked schools include journalism and mass communication, law, library and information science, medicine, dentistry, and city and regional planning.[144][145][146][147][148] Nationally, UNC-Chapel Hill is in the top ten public universities for research.[149] Internationally, the 2016 QS World University Rankings ranked North Carolina 78th in the world (in 2010 Times Higher Education World University Rankings and QS World University Rankings parted ways to produce separate rankings).[150]
UNC-Chapel Hill's admissions process is "most selective" according to U.S. News & World Report.[106] State law requires that the percentage of in-state students per freshman class be at least 82%, making out-of-state admissions particularly selective. For freshmen entering Fall 2019, 9,610 were accepted out of 44,859 applicants, a 21% acceptance rate, and 4,183 enrolled.[107] Women constituted 61% of the incoming class; men 39%.[107]
Basketball coach Dean Smith was widely known for his idea of "The Carolina Way", in which he challenged his players to, "Play hard, play smart, play together."[172] "The Carolina Way" was an idea of excellence in the classroom, as well as on the court. In Coach Smith's book, The Carolina Way, former player Scott Williams said, regarding Dean Smith, "Winning was very important at Carolina, and there was much pressure to win, but Coach cared more about our getting a sound education and turning into good citizens than he did about winning."[173]
Notable among a number of songs commonly played and sung at various events such as commencement, convocation, and athletic games are the university fight songs "I'm a Tar Heel Born" and "Here Comes Carolina".[194] The fight songs are often played by the bell tower near the center of campus, as well as after major victories.[194] "I'm a Tar Heel Born" originated in the late 1920s as a tag to the school's alma mater, "Hark The Sound".[194] "Hark the Sound" was usually played at the end of games, but as of late it has been played at the beginning of games as well.
The October 22, 2014 release of the Wainstein Report[174] alleged institutionalized academic fraud that involved over 3,100 students and student athletes, over an 18-year period from 1993 to 2011 that began during the final years of the Dean Smith era, challenged "The Carolina Way" image.[175] The report alleged that at least 54 players during the Dean Smith era were enrolled in what came to be known as "paper classes." The report noted that the questionable classes began in the spring of 1993, the year of Smith's final championship, so those grades would not have been entered until after the championship game was played.[176] In response to the allegations of the Wainstein report, the NCAA launched their own investigation and on June 5, 2015[177] the NCAA accused the institution of five major violations including: “two instances of unethical conduct and failure to cooperate“ as well as “unethical conduct and extra benefits related to student-athletes' access to and assistance in the paper courses; unethical conduct by the instructor/counselor for providing impermissible academic assistance to student-athletes; and a failure to monitor and lack of institutional control".[178] In October, 2017, the NCAA issued its findings and concluded "that the only violations in this case are the department chair's and the secretary's failure to cooperate."[178]

Justin McKoy grew up like a lot of kids in the state of North Carolina. He wanted to be a Tar Heel. "I'd always mimic playing basketball in the house with my brother," McKoy said. "It would be like Justin from Carolina playing against his brother from Duke." Entering his junior season, McKoy is finally getting the chance to live out his childhood fantasy. (WRAL Sports Fan)

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